“We were not going to let the pandemic get in the way of something we truly wanted to express from a creative standpoint… Restaurants are part of a city’s gloss and they are going to be part of our comeback story. We intend to be part of that story.”
Co-Founder of Black Sheep Restaurants, get to know Asim’s thoughts and interests in an exclusive and first-ever round of quick-fire questions! Filmed in one shot and one take across Fukuro and Ho Lee Fook in SoHo.
Where does Chef Jowett Yu satisfy his food cravings? In our latest edition of Eat Like A Chef, Jowett (who’s a connoisseur of Chinese roast meats and dumplings) lets us tag along to his favourite food haunts in Hong Kong.
Chef Palash first learnt how to cook from his mother and grandmother. Now, he oversees all of Black Sheep Restaurants’ South Asian establishments: New Punjab Club, Hotal Colombo and Rajasthan Rifles.
"This business is in my blood and in my bones. My brother and I started working in my father’s restaurant when he was just 12 and I was just 11. Even at that age, I knew this business was all about looking after your customers and that’s always been how I’ve seen it."
"Something we explain to our guests with a lot of pride is how special the region of Punjab is, because it spans both Pakistan and India, and yet there is an amazing oneness in identity that Punjabis have.”
According to Alesbrook: ‘Once you taste Sri Lankan food, you will realise it’s different from Indian food. It’s much lighter, more fragrant, the ingredients are fresher, and we use less seasoning and spices.
Turn left onto Peel Street in SoHo on any given evening, and you can expect to encounter a sidewalk crowd ready and waiting to dine at Chôm Chôm, a popular fixture of the Hong Kong restaurant scene. It’s a palpable energy that new chef John Nguyen thrives on.
Black Sheep Restaurants' New Punjab Club is one of the city’s most beloved destinations always counted on for a rollicking good time. At its helm is chef Palash Mitra, who knows a thing or two about entertaining in style – the Punjabi way.
A pair of his father's old tandoor ovens helped Hong Kong restaurateur Asim Hussain achieve a dream – the world's first Michelin star for a Pakistani restaurant, an accolade he hopes will fire interest in the country's often overlooked cuisine.
"The menu at Osteria Marzia showcases coastal cuisine from the southern Italian regions, from Campania to Amalfi and Puglia to Southern Sicily. The international influences in flavours and ingredients are seen in such selections as crudos, salads, pastas and grilled main courses."
餐飲集團Black Sheep Restaurants自2012年於香港創立，旗下擁有17間餐廳。其創辦人Syed Asim Hussain指出，過往曾有外賣平台邀請集團的餐廳加盟，他都一一拒絕。他認為，外賣服務不只是把食物送到食客手上。因此，Hussain決定推出外賣應用程式及網站Black Sheep Restaurants GO，自營團隊提供免運費的外賣服務，外賣的服務範圍只覆蓋堅尼地城至跑馬地一帶。他揚言，即使生意因此有虧損，也會堅持集團提供自家的外賣服務。
"I think it’s fair to say one of the most successful stories of the past few years is the Black Sheep Restaurants ’ one. How do you grow, in only 6 years, from being an underdog to being the leader on your market? That’s the exciting secret have been trying to unlock by discussing with Christopher Mark and Syed Asim Hussain, Co-Founders and Managing Partners of the group."
"Since arriving in Hong Kong, Calvert has developed an appreciation for Asia’s conventional and unconventional ways of enjoying good food. The master of French cuisine with a local twist shares his top tips for hosting the perfect dinner party and gives a shout-out to his favourite fellow chefs."
"Bread is an important part of Indian cuisine, with more than 30 different varieties to choose from. Chef Palash Mitra from New Punjab Club gives us a rundown of the most popular types, and declares his personal favourite."
"Co-founder of Black Sheep Restaurants and a chef by training, Christopher Mark candidly shares his parenting tips while he and his daughter Parisa, 13, created an off-menu strawberry lattice pie at the company’s central kitchen."
"We speak to Tamara Amaya, the Argentinian sommelière at one of our favourite steakhouses, Buenos Aires Polo Club, who moved to Hong Kong in 2014 for a notable stint at the Four Seasons’ Pony Line lounge prior to moving to Polo Club. Here are her thoughts on wines and the world’s end…"
"Black Sheep Restaurants co-founder and culinary veteran Christopher Mark got his hands on his first knife by chance at an early age. Decades later, he continues to collect exquisite blades from around the world as he expands the restaurant empire with his team."
"The hard working folks in the hospitality industry are ironically the people who don’t get much time to feed themselves. Head Chef Bao La at Le Garçon Saigon talks about the importance of a good family meal."
"One of the arbiters of authentic Vietnamese cuisine in our city, chef Steven Nguyen was born to Vietnamese immigrants, and is a first-generation Canadian. Growing up in the suburbs of Toronto, he was surrounded by aunts, uncles and grandparents who loved to cook and instilled in him the spirit of communal Vietnamese dining."
He grew up in his father’s SoHo restaurant, learned quickly in his first job and, while still in his 20s, co-founded Black Sheep Restaurants. Syed Asim Hussain says commitment to innovation, values and community is their key ingredient
“There’s an old Barbadian rhyme ‘one of sour, two of sweet, three of strong, four of weak’, which is a pretty good basic guideline to use. Here, the sour is fresh lime juice, the sweet is Falernum and Orgeat, the strong is subpar rum and the weak is ice and fresh orange juice.”
Black Sheep Restaurants group has more on its plate than usual. Dashing between a new opening in Wan Chai and brand new joint New Punjab Club on Wyndham Street, company co-founder Syed Asim Hussain is a man with quite a few missions – and slightly out of breath.
“With a penchant for being the underdog, and their commitment to pushing boundaries, and setting trends in hospitality and restaurant operations, Christopher Mark and Syed Asim Hussain built their restaurant empire in Soho way before it transformed into the cool, hip hangout spot that it is today. They walk us through the area and compare the days then and now, while also sharing the secrets to their consistent success.”